Random Highlight
Here's a randomly selected highlight from something I’ve read, saved with Readwise. These quotes capture ideas, turns of phrase, or moments I found memorable.
And it all starts with “why.”
Why does this thing need to exist? Why does it matter? Why will people need it? Why will they love it?
To find that “why,” you need to understand the core of the problem you’re trying to solve, the real issue your customers face on a regular basis.