The Three Categories of AI Agent Auth

Talking with Paul Klein, the founder of BrowserBase, he explained how it seems inevitable that Apple and Google will dominate the B2C market. I agree. Most people will expect their digital assistant to handle tasks like emailing, texting, and calling people, as well as booking Ubers or ordering from DoorDash. Phones are perfectly suited for this, as they can seamlessly integrate with the apps already installed on our phones.

These agents will still have cross-app capabilities, similar to what I mentioned in the B2C section, but most people aren't using Okta or Incognito for personal tasks. One thing that makes this category interesting is that consumers may be more willing to take risks. The most prominent player in this space that I'm aware of is OpenInterpreter. I believe people will simply grant the agent access to their machine and accounts until a better solution emerges.