Companies That Tried to Save Money With AI Are Now Spending a Fortune Hiring People to Fix Its Mistakes

“While it seems like a quick and inexpensive option, AI rarely takes into account unique brand identity, target demographics, or conversion-focused design,” Warner said. “It simply cannot replace the value of human expertise and context in our industry.”

Ultimately, she spent 20 hours redoing the copy from scratch — and with her $100-per-hour rate, that meant her client was shelling out $2,000 for copy that likely would have ended up being far cheaper had a human just written it in the first place.

In one recent case, a client ended up going without a website for three days and having to pay Create Designs nearly $500 over a small line of code that ChatGPT had written for them. The original update would, Warner said, have taken about 15 minutes to implement manually.

Sarah Skidd, an American product marketing manager, told the British broadcaster that she’s not concerned about being replaced by the technology because, as her recent work experiences have taught her, she’s often tasked with cleaning up its many mistakes.