The privacy paradox could be AI's greatest threat to privacy. AI's promise has contributed to a cultural ecosystem where our privacy is violated so continuously that many in society no longer do much to try to stop it. This trend poses a grave danger. Privacy is worth protecting. It enables us to maintain our autonomy, individuality, creativity, and social relationships by preventing exploitation and affording critical psychological and functional benefits. Despite the way privacy violations have been normalized and naturalized, privacy violations are not an inevitable consequence of AI. We do not have to accept a culture that pits privacy against innovation and pursuit of knowledge. AI and privacy can co-exist in a society that fosters innovation as well as human dignity and autonomy. But we need to be willing to work hard to make sure that all of these values are sufficiently respected.