The new rule, if adopted, would likely require U.S. cloud-service providers such as Amazon.com AMZN -0.11% 🔽

and Microsoft [MSFT -0.75% 🔽

](https://www.wsj.com/market-data/quotes/MSFT?mod=chiclets)to seek U.S. government permission before they provide cloud-computing services that use advanced artificial-intelligence chips to Chinese customers, the people said.