For better or worse, the web doesn't work like that anymore. No one clicks a webpage hoping to learn which cat can haz cheeseburger. Weirdos, maybe. Sickos.

No, we get our content from a For You Page now— algorithmically selected videos and images made by our favorite creators, produced explicitly for our preferred platform. Which platform doesn't matter much. So long as it's one of the big five. Creators churn out content for all of them.