We hear "media and news network" and think of shadows holding puppet strings with menacing grins. Concepts like propaganda, mis, or dis, information, the advertising industry, Big Pharma, and wars.

Yet media is just infrastructure for attention. A sophisticated tool surely, but not an inherently evil reality.

From books, radio, podcasts, tv, film, memes, posts, commercials, etc — media is a mechanism for ideas. Allowing influence to travel, scale, and sustain itself well beyond its origin point. Or long past the originators lifespan.

Every movement, brand, ideology, and consumer product is inexorably connected to media distribution.