What marks these far-right women as distinct from their predecessors is how they deliver the message: as influencers they cultivate an audience through a social media performance. These Hindu nationalist and Western far-right female influencers rely upon a network that is attuned to their sensationalist and reactionary rhetoric, which is bolstered by platform affordances, such as algorithm recommendations, likes, comments, and shares. Fundamentally, they exploit dynamics of the online attention economy to promote an exclusionary political ideology that is in line with a personal brand.