Highlight from From Love Jihad to Grooming Gangs: Tracing Flows of the Hypersexual Muslim Male Through Far-Right Female Influencers

These far-right influencers effectively merge political content with personal branding techniques in order to gain an audience and, over time, fans. Maly (2020) describes a similar effect as "networks of influence," in which "the more people follow an influencer, the more chances that their content will be liked, shared, and distributed in the network" (p. 4).