Keep it working is the idea that no matter what, your software's first job is always to stay working. When deadlines get tight or requirements change quickly, architecture always takes a back seat.

When you're pulling your hair out at 4:55pm (or during an outage at 2am) you'll throw your hands in the air, make that ugly cross-cutting import, and flick your thumb at architecture. The code must work and you've got places to be!